top of page

CRUMPLER

RETAILER

Client Brief and Requirements 

​

  • Improve spatial planning of existing floor plan.

  • Eye-catching window display.

  • Reform the style goes along with the evolution of the brand.

  • Increasing customer journey and experience the product.

  • More areas for product display.

​

Concept Development

​

The facade window display is inspired the logo with different poses of logo's character conjuring images the bustling streets in Sydney. It represents for the wide range of clients such as different personalities, genders and ages. Blue and yellow tone of natural wood are the main color of the store.

​

The interior acquires fragments from the city's various urban and characteristic scene by consolidating its colors and textures. The interior borrows fragments from the city´s diverse urban and natural landscape by incorporating its colors and textures.

​

Blue has been used as a visual representation of the city´s nature mimicking the deep blue of the ocean in Sydney in the timber slats. The timber battens were painted with blue shades and wood-paneled juxtaposing warm hominess contrasts with concrete flooring.

​

The incorporation of aluminum bars and light to increase the reflection of the space evokes the reflection of sunlight with the city's metal and skyscrapers.

​

Lighting reflects with brushed stainless-steel columns and wall behind the reception desk inspired by the wonders of space and future. The shading tones wall of product display mean to energize and motivate.

PROJECT

Redesign Crumpler Store

LOCATION

Shop RG5/6, 500 George St, Sydney NSW 2000

SOFTWARE

Sketchup, V-ray, Photoshop

bottom of page